Gran Tierra, at the time before oil prices fell, was a high-risk, high-reward exploration company. The risk was mitigated by the superior expertise of their geological and regional teams. Obviously, they were able to do things in south America both technically and socially that other companies could not. Their approach was not just applied science… there was an art to it as well. And that became the message theme.
Carrying over design elements from the printed piece, we brought them to life on the screen. I developed and illustrated animated paintings of their images that brought the point home. This was a company that married the “art” and “science” of energy exploration better than most.