This was my first issue for UCalgary. I worked with one of the best editors I’ve ever met (that’s you, Deb) and some really great writers/photographers/illustrators to put this 56-page piece together. All-in-all, I’m pretty much still in love with how a magazine smells after it comes off the presses.
After it went to press, then I got to prepare and re-purpose all of the content for the online version, which is basically another three-weeks worth of work. I enjoy it when a website goes live too… but it just smells different.
Excerpt from an actual email: “…we just got the alumni magazine and I read every page carefully. It is REALLY good. The design, the content, the tone. Thank you. I was trying to remember if it was always this good… What have you changed of late?”